The Growing Trend of Clean Drinking and Conscious Consumption
In Switzerland, drinking alcohol has been part of the local culture for centuries. The Swiss love to gather for an afternoon or early evening apéro, a chance to meet with friends, family, or work colleagues for a light-hearted exchange. The excellent quality of Swiss wines makes for a tempting summer refresher or even a winter warmer. But a growing trend signal that many are choosing to reduce their alcohol consumption. The infamous “Dry January”[1] campaign is growing year on year, and some are even choosing teetotal full-time. According to a survey from the Federal Statistics Office, there's been a strong decrease in the daily consumption of alcohol in Switzerland over the past 25 years. But what has led the infamous apéro lovers to choose alcohol free?
The Reason Behind the Trend
One good reason behind the conscious decision to abstain from alcohol is due to a growing interest in fitness, health, and wellbeing. Good mental and physical health is a motivational force behind many consumers' purchasing decisions and Swiss consumers are no stranger to the topic. According to a study by Reebok, Switzerland ranked the “ultimate fitness capital of the world''. But physical fitness is not the sole driver. Many consumers are saying no to alcohol due to a desire to remain mentally fit and focused. Drinking alcohol is known to affect one’s ability to exercise judgement, coordination, motor control and alertness. One can infer that keeping a clear head is conducive to better judgement, a higher sense of alertness and thus higher productivity. Whatever the reason to choose alcohol-free, the no or low alcohol alternatives market is set for growth.
What are the Alcohol-Free Alternatives and where can I find them?
According to Innova Market Insights, of all the beers and spirits launched globally in 2021, 4% of them had no alcohol at all. Noughty Alcohol free wine by Thomson & Scott is one such excellent substitute for wine. It is hands down the best non-alcoholic wine that I’ve ever tasted and the reason that I decided to bring it to wine-loving Switzerland. Both the sparkling Chardonnay and the sparkling Rosé are gently dealcoholized with zero compromise on flavour or style. It’s also certified organic, vegan and halal and being low in sugar and calories it keeps me aligned with my health, fitness, and wellbeing goals. Physical and online alcohol-free stores are emerging across the globe and zero alcohol products are already being stocked in local supermarkets. Check out Noughty Alcohol Free Sparkling wines at VE Refinery and say yes to full flavour, healthy living, and unforgettable experiences!
[1] “Dry January” is a month when many people voluntarily stop drinking alcohol after the excesses of December and start the new year on a sober, clearer, more refreshed and healthy note.